Promotional Products & Apparel | The Elite Group | De Pere, WI

16 Ways Color Affects Your Branding and Marketing

Sep 24

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

Why Packaging Matters in Promotional Merchandise

Jul 28

Have you ever gotten a promotional item that seemed more valuable than it really was? Or maybe you received something useful, but it didn't stand out because the packaging was forgettable. Often...

From Zero to Wow: 6 Uniforms That Every Employee Will Love

Jul 13

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

Event Merch They'll Want to Keep

May 19

A quick reminder for those teams out there planning event giveaways/handouts: Just because it's free doesn't mean they'll keep it. Your promo products aren't doing anything for your brand if they...

Case Study: Keep it Cooler

Sep 2, 2025

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

Yes, There's a Difference: Everything You Need to Know About Pens

Jun 22, 2025

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the "write" one can be a lot har...

12 Coolest Squeeze Products to Relieve Your Stress

May 10, 2025

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Mar 1, 2025

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

The Best Apps For Organization

Feb 15, 2025

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

Your Guide to Decoration Methods: Part 1

Jun 2, 2024

How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...

10 Tweetable Quotes for Motivation

Mar 9, 2024

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

12 Perfect Pediatric Products for Babies

Nov 15, 2023

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...

6 Things You're Missing Out on by Not Using Promotional Products

Jul 24, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Our Top 10 Favorite Eco-Friendly Products

Nov 21, 2022

Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...

How Promo Products Can Tell Your Brand's Story

Oct 9, 2022

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

6 Products to Include in Every Holiday Gift Basket

Sep 24, 2022

It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...

6 Products to Grow Your Business!

Aug 26, 2022

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

6 Products to Welcome Students Back to School

Jul 15, 2022

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

5 Invaluable Marketing Books to Help Grow Your Brand

Jul 1, 2022

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

The History of Promotional Products

Apr 5, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

6 Retro Products That Are a Blast From the Past

Jan 25, 2022

No matter what decade you think of when you think of "retro products", you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business can resonate ...

Branding 101: Let’s Talk Logos

Dec 27, 2021

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

Your Brand Is Your Business - Market It!

Nov 29, 2021

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

6 Purr-fect Promo Products for Cat Lovers

Sep 5, 2021

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

Graphic Design Terms Everyone Should Know

Aug 22, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

How to Create Buzz Around a Launch With Promo Products

Jul 10, 2021

So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...